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Running an online store after the launch

Cart and Courier

Table

Shipping Options Compared by Service Type

Ground, expedited, overnight, postal, regional, freight and fulfillment partners compared by speed, weight and trade-offs, without quoting rates.

Index to this page

Carriers change their prices, surcharges and service names often, so this page compares service types and the trade-offs between them. For current prices, read the rate schedule of the carrier you would use.

Service types at a glance

Service type Best for Speed Trade-offs Watch for
Postal light parcel Small, light items such as accessories and apparel Several days Usually the lowest cost for light parcels; weight and size limits are tight Tracking detail varies by service
Ground parcel Most standard orders A few days to about a week, by distance Good price per parcel; slower for far zones Residential and fuel surcharges
Expedited or priority Customers who pay for speed, time-sensitive items One to three days Costs more; delivery dates are estimates unless the carrier guarantees them Whether a guarantee applies
Overnight air Urgent, high-value or perishable orders Next business day The highest cost per parcel Cutoff times and weekend rules
Regional carrier Dense delivery areas close to your location Often faster than national ground in its area Coverage ends at the region’s edge Service area, claims process
Freight or LTL Heavy or pallet-sized goods Several days Needs scheduling and often a delivery appointment Liftgate, residential delivery and handling fees
Local courier Same-day delivery in one city Hours Only works at small scale Reliability and insurance
Fulfillment partner Stores that outgrow packing at home Depends on location and service Storage and handling fees on top of postage Minimums, contract terms

How the price is built

Most parcel carriers price a package from four inputs.

  • Billable weight. The carrier compares the scale weight with the dimensional weight and charges for the greater one. Dimensional weight is length times width times height, divided by a divisor the carrier publishes, so a bulky, light box is billed as if it were heavier.
  • The zone is the distance band between origin and destination. Higher zones cost more.
  • Faster service levels cost more, and some come with delivery guarantees.
  • Surcharges stack on top. Common ones include residential delivery, fuel, delivery to remote areas, oversized or extra-handling packages and address corrections.

Read the surcharge table as well as the base rate. Two services that look close on the rate sheet can end up far apart once surcharges are added.

Matching the service to the product

Weight and size usually settle the choice before price does. A light, flat item such as a scarf or a print suits a postal light parcel service, and the same item in a rigid box may not. Fragile goods need a sturdier box and a carrier with a workable claims process more than they need speed. Heavy goods quickly outgrow parcel services, and freight brings scheduling and appointment rules that surprise first-time shippers. Perishables and time-sensitive orders are the usual reason to pay for an expedited or overnight service, and customers who ask for one should usually pay for it at checkout.

Discounted labels versus a carrier account

Ecommerce platforms and shipping software often sell labels at rates they have negotiated across many merchants. Opening your own carrier account gives you direct terms and a rep, but discounts usually depend on volume. A new store with a few orders a day has little bargaining power. Compare a sample of your real parcels on both before you commit, and check how each route handles claims for lost or damaged parcels.

Tracking, insurance and claims

  • Tracking is included with most parcel services, but the detail differs, and some cheaper services scan only at a few points.
  • Carrier liability for loss or damage is usually limited. Read the limit, then decide whether to buy extra declared value or insure through a third party.
  • Claims have filing windows and evidence requirements. Photograph the packaging and keep the box.

Choosing a service

  1. Write down your usual parcel weights and box sizes.
  2. Group your customers by zone using your order history.
  3. Price a sample of real parcels on two or three services, with surcharges.
  4. Decide what delivery promise you can keep at a cost you can absorb or pass on.
  5. Check the answer against margin with the order margin calculator.

The shipping and fulfillment section goes deeper on packaging and when a fulfillment partner makes sense. If you have just launched, the post-launch checklist lists the shipping checks to run first.

  1. Run sheet

    Post-Launch Checklist for a New Online Store

    The first weeks after launch, in the order problems tend to appear.

  2. Lexicon

    Ecommerce Operations Glossary for Small Stores

    Thirty-five operations terms, from abandoned cart to zone.

  3. Feature

    How to Write a Returns Policy Customers Can Follow

    The decisions behind a returns policy, a worked cost example and a plain-language template.

  4. Charter

    How Cart and Courier Tests Its Advice

    How the editors check numbers, label examples and fix mistakes.

  5. Worksheet

    Order Margin Calculator for Online Stores

    Profit per order after product, shipping, packaging and payment fees.