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Running an online store after the launch

Cart and Courier

The stockroom

The working reference behind the articles: a launch checklist, a glossary, a returns policy guide, a shipping comparison and a margin calculator. Examples use invented numbers you can swap for your own.

  1. Run sheet

    Post-Launch Checklist for a New Online Store

    The first weeks after launch, in the order problems tend to appear.

  2. Lexicon

    Ecommerce Operations Glossary for Small Stores

    Thirty-five operations terms, from abandoned cart to zone.

  3. Feature

    How to Write a Returns Policy Customers Can Follow

    The decisions behind a returns policy, a worked cost example and a plain-language template.

  4. Table

    Shipping Options Compared by Service Type

    Service types side by side, plus how weight and surcharges build the price.

  5. Charter

    How Cart and Courier Tests Its Advice

    How the editors check numbers, label examples and fix mistakes.

  6. Worksheet

    Order Margin Calculator for Online Stores

    Profit per order after product, shipping, packaging and payment fees.