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Running an online store after the launch

Cart and Courier

Store platforms

Choosing an ecommerce platform and moving between them.

A hand holding a bank card in front of a laptop showing an online store
Image: StockSnap, Pixabay

Choosing a platform is easy to get wrong in both directions: too little for the catalog you are building, or too much for the orders you actually take. The guides here compare what small brands need from a store platform.

Moving between platforms has its own checklist. Redirects, customer accounts, order history and payment settings all need a plan before you flip the switch.