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Running an online store after the launch

Cart and Courier

Returns

Writing a returns policy people can follow, and processing returns without losing margin.

A taped cardboard box with a shipping label on a wooden floor
Image: ha11ok, Pixabay

A returns policy is a promise about money, and every return takes a bite out of the sale it reverses. The guides here cover writing a policy customers can follow and handling returns without giving away the margin.

Start with the guide to writing a returns policy in the stockroom, then work out what one return costs you.